ALL STAR

The Heart of the Game

About Us

History

More Than a Store.

A Global Home for Fans.

Welcome to AllStar Partner. Here, football is more than just a sport—it is a faith, a universal language, and a bond that connects the world.When you put on that jersey with the crest over your heart, you are never alone. You become one of millions chanting in unison; you become part of history; you become a witness to glory.

AllStar Partner was born from a simple but powerful purpose: To ensure that every fan, anywhere in the world, can feel that sense of belonging and pride in its purest form.

From 2016

The company's precursor business began in the field of international sports IP brokerage, laying the foundation of industry knowledge and resources for AllStar Partner. 

Our History

From Fans, For Fans.

The story of AllStar Partner began in 2016 with a group of die-hard sports enthusiasts who were frustrated by the difficult access, high prices, and long waits associated with acquiring authentic sports gear. Driven by a deep commitment to the fan community, we set out to change the game.

Our journey began with international sports IP brokerage in 2016, leading to the company's formal establishment in 2017. By 2018, we strategically shifted focus to sports IP licensing, becoming a key partner for global football clubs and associations. Major milestones include official licensing deals with the Argentine Football Association (2019) and FC Barcelona (2019).

Today, AllStar Partner has built a massive network with over 85,000,000+ loyal fans globally. We have evolved from a simple retailer into a global leader in sports IP licensing, but we have never forgotten our roots: We are fans serving fans.

From 2017

AllStar Partner was officially established, determined to solve the pain points fans faced when purchasing authentic merchandise.

From 2019

Achieved official cooperation with the Argentine Football Association (AFA), becoming responsible for the production and sales of merchandise for the Argentina National Team.

From 2021-2025

From 2021 Euros authorization to securing Borussia Dortmund IP in 2024, AllStar Partner rapidly expanded. This period peaked on July 25, 2025, with the milestone opening of the first Liverpool FC Official Flagship Store in Hong Kong, cementing our lead in top-tier football IP retail.

Official Authorization

100% Authentic. 100% Quality.

Trust is our foundation.
 
In a market often flooded with counterfeits, AllStar Partner has chosen the hardest but most righteous path: Uncompromising Authenticity.
 
We are proud to announce exclusive and strategic partnerships with over 35+ global top-tier sports IP brands. We are the official merchandise development and retail partner for some of the biggest names in the sport:
 
National Team Glory: Argentina, Portugal, Spain, Netherlands, Italy, Germany, and France.
 
 
Club Legends: FC Barcelona, Liverpool FC, Manchester City, FC Bayern Munich, RCD Espanyol, and more.
 
 
At AllStar Partner, every single SKU (over 9,000+ products) undergoes strict official certification. From the stitching on the crest to the feel of the fabric, we guarantee: Every item you receive carries the official quality and dignity of the club.